Want to produce powerful purposeful prose? Business writing, too – I just couldn’t resist a touch of alliteration.
Here are some great tips from Mike Duerksen, who blogs at NonprofitPR, and shared this 18-point checklist with readers on Ragan.com.
Before finalizing any copy, ask yourself the following questions: Did I …
• Consider my reader’s perspective?
• State clearly the purpose of my document/article?
• Write an interesting opening?
• Write with a “you” focus where appropriate? [This is especially important for nonprofit copywriting.]
• Write concisely?
• Avoid bureaucratic jargon?
• Use transitions within and between paragraphs?
• Use interesting headings that explain the section to follow?
• Use parallel sentence structure in sentences and lists?
• Write in active voice?
• Use action verbs?
• Make verbs agree with their subjects?
• Make pronouns agree with their antecedents?
• Check for tricky singulars (neither, either, everyone, etc.)?
• Use gender-free construction?
• Check for typographical errors?
• Double-check the opening?
• Make it visually appealing through layout and white space?
Check out http://www.ragan.com/Main/Articles/44329.aspx for this article and many others that will help you with writing, editing and more.