Calling all writers and editors…

Want to produce powerful purposeful prose? Business writing, too – I just couldn’t resist a touch of alliteration.

Here are some great tips from Mike Duerksen, who blogs at NonprofitPR, and shared this 18-point checklist with readers on

Before finalizing any copy, ask yourself the following questions: Did I …

• Consider my reader’s perspective?

• State clearly the purpose of my document/article?

• Write an interesting opening?

• Write with a “you” focus where appropriate? [This is especially important for nonprofit copywriting.]

• Write concisely?

• Avoid bureaucratic jargon?

• Use transitions within and between paragraphs?

• Use interesting headings that explain the section to follow?

• Use parallel sentence structure in sentences and lists?

• Write in active voice?

• Use action verbs?

• Make verbs agree with their subjects?

• Make pronouns agree with their antecedents?

• Check for tricky singulars (neither, either, everyone, etc.)?

• Use gender-free construction?

• Check for typographical errors?

• Double-check the opening?

• Make it visually appealing through layout and white space?

Check out for this article and many others that will help you with writing, editing and more.


About verawrites

Progress not perfection - that's my goal. Live and learn - that's my motto. I like to share bits of wisdom and glimmers of insight gleaned on my life journey of 50+ years. My hope is to encourage, perhaps inspire, fellow journeyers. Each of us has something to share. Let's be generous, gracious and compassionate with one another. I am blessed to be a blessing... so are you!
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